These days, everybody is a brand.
Your face, your hair, the way you talk, they way you dress, your attitude, your posts on Daily Kos, Facebook and Twitter are all marketable pieces of you. Your brand.
This is especially true if you are a celebrity.
One of the fundamental laws of the ubiquitous branding universe is that you must never do anything to damage your brand. If you damage your brand, then you damage how many potential buyers you can have. That is a sin against capitalism.
So to make your brand appealing to a majority of consumers, you should try to be apolitical, post-racial and generally non-threatening to the status quo.
Somehow that memo never go to actor Jesse Williams (Grey's Anatomy, The Butler) and singer, John Legend.
Since the events in Ferguson have unfolded, both have been lighting up black twitter with unapologetic commentary.
Here's one of my favorite tweets of Williams responding to a fan who didn't like what he had to say about CNN's coverage of the events in Ferguson.
That would be an excellent sig line.
Even that tweet was tepid compared to the message he had for some other followers, who also did not like his stance on the events in Ferguson.
That tweet from Williams is below the orange squiggle.